Special Projects

Namibian elections

2004

Wadim Schreiner

wn.schreiner@mediatenor.com

This year is the fourth time since Independence that Namibians go to the polls to elect a president and members of the National Assembly. Although every election is special, this election will be remembered as the first of the post-Nujoma era. Despite the fact the few expect a significant change in past voting patterns, this election will answer some important questions. Firstly, will the new president be as popular as the founding father? Secondly, after four elections, will Namibians have the energy when it comes to visiting the polls as they did before? Thirdly, will the new opposition parties have a significant negative impact on the support for the exisiting opposition parties? Given their past track record, how would opposition parties peform? Finally, Would the quality of this electoral process be of the same high standerd as those of past years? One neglected aspect of elections in Namibia is the role of the media during and after the electoral process. The following questions often goes unanswered: Who is covered during the election period and how often? What prominance is given to elections and those agencies that are associated with it? Are these agencies protrayed with any clear slant? Ultimately, does the media frame elections in any specific way that shapes voting patterns or turn-out? In this, our second presentation on the Media and The 2004 Elections we seek to provide some tentative answers to these and other questions.

DOWNLOAD PDF

 

 

South African Elections 2004 

Leading media's preception of political parties

Wadim Schreiner

wn.schreiner@mediatenor.com

The year 2004 is not only the year of celebrations around ?10 years of Democracy?, it is also the year for the third democratic elections in South Africa.

The purpose of this project is to analyse the role South African media play in this democratic process, particularly in its coverage of South African political parties and the national elections.

Media Tenor has a history of independent and non-partisan research into elections around the world, from the 1999 British Elections (in corporation with the Hansard Society), the 2000 U.S. Presidential elections, the 2002 National German Elections and the 2004 U.S. Presidential elections.

The research started on 1 January 2004 and analyses a large selection of national media on a daily basis,scrutinising each and every statement (contrary to traditional research that is article/report based) on politicians and political parties according to Media Tenor?s internationally certified media content analysis

>> READ MORE HERE >>

 

The Media Image Survey

 

 

 

First objective media image benchmark in South Africa

Wadim Schreiner

wn.schreiner@mediatenor.com

The Media Image Survey will be launching for the first time in South Africa on Thursday 18 November 2004. Idea Engineers, Axius Publishing (publishers of Convergence magazine) and Media Tenor have joined forces to launch the first annual Media Image Survey, the first comprehensive study of the media coverage that JSE-listed companies attract. The Media Image Survey will involve an annual announcement of the JSE listed companies that have achieved the most consistent, balanced editorial coverage in the media during the course of the calendar year. It will provide JSE-listed companies with the first reliable benchmark that they can use to compare their media image to their communications strategies and the performance of their competitors and peers.

>> READ MORE HERE >>

Research Studies >>