Communication Diamond

Success at one Glance

Media presence alone does not guarantee successful corporate communication. Media Tenor enables an organization to identify the AwarenessThreshold for each message to have resonance with the target audience. MediaTenor also plays an active supporting role in assisting organizations to cross the AwarenessThreshold. The Communication Diamond shows at a glance the communication structure and provides a monthly indication of where one stands by realising individual yearly goals. Balanced coverage of the most essential issues in corporate communication is the basis for preventing reputation risk.

The use of detailed media analysis enables each organization to verify the impact of it’s own issues in comparison to those of competitors. Thanks to Media Tenor’s 100 percent approach, it is possible to understand which journalist in which media outlet might be interested in discussing these issues to support his or her own expertise. Through this, strategic focus of the company’s own communication is strengthened.

The Media Tenor Communication Diamond

Based on more than 60 million information units coded and more then 14 years of consulting, Media Tenor has developed the Communication Diamond, helping to ensure balanced coverage of the most essential issues in corporate communication: reputation management criteria.